Tay Keith created hits with Sexyy Purple however initially confronted blowback for his or her collaborations. The Memphis-bred producer, who’s labored with stars similar to Eminem and Drake, advised Billboard he was “crucified” for teaming up with Sexyy Purple.
“Individuals have been trolling the s### out of me,” Tay Keith mentioned. “They have been real-deal trolling me. It wasn’t a lot good suggestions. It was coming from even folks round me, ‘What you doing?’ I noticed the potential. That’s so simple as it was, me believing in her.”
Tay Keith produced Sexyy Purple’s breakthrough single “Pound City,” which peaked at No. 66 on the Billboard Scorching 100 in 2023. The 2 scored one other hit when their monitor “SkeeYee” reached No. 62 on the Scorching 100. “SkeeYee” additionally debuted at No. 1 on Billboard’s inaugural TikTok Prime 50 chart.
Sexyy Purple and Tay Keith proved her success wasn’t a fluke when their newest collab “Get It Sexyy” peaked at No. 20 on the Scorching 100. Tay Keith believed Sexyy Purple’s natural rise baffled many observers.
“I feel that’s what the folks didn’t count on,” he mentioned. “Simply how uncooked it was to grow to be that profitable. I feel folks doubted me working together with her as a result of they didn’t see the rationale to do it. I undoubtedly seen the potential. I inform folks on a regular basis how lengthy I used to be watching Sexyy Purple’s music earlier than she blew up.”
He continued, “I used to be watching her s### for some time. Like happening YouTube and listening to her s###. Sending folks her music and labels and folks I do know at sure labels. On the time, I didn’t know what I might do with it. I despatched it to of us, ‘Y’all gotta f### together with her.’ I didn’t know what to do with it — however it’s gon’ work, I swear to God!”
Tay Keith revealed plans to launch an album with Sexyy Purple. The producer refused to place a timetable on it however mentioned they already began “cooking up” music for the challenge.