Amazon Prime Video will carry an NFL postseason sport subsequent season, in accordance with a number of stories.
It will likely be the second straight yr that an essential NFL sport might be carried solely on a streaming platform. The Jan. 13 AFC wild-card sport between the Kansas Metropolis Chiefs and Miami Dolphins streamed on Peacock.
NBCUniversal paid $110 million for the rights to the sport, in accordance with varied stories, with Amazon anticipated to pay extra.
The Wall Road Journal was the primary to report that Amazon will air a playoff sport subsequent season.
Below the NFL’s contract, every of its 4 broadcast companions — NBC, CBS, Fox and ESPN/ABC — will get not less than one wild-card sport. Of the 2 remaining video games, one rotates every year between NBC, CBS and Fox, whereas the opposite is up for bid.
This season’s 16-game bundle on Prime Video averaged 11.86 million viewers, in accordance with Nielsen, a 24% enhance over the 2022 inaugural season. Twelve video games averaged greater than 10 million, doubling 2022 and triggering some efficiency clauses permitting it to hold a playoff sport.
Regardless of rancor amongst followers, the sport on Peacock was the most-watched occasion on a streaming service. The Chiefs’ 26-7 victory averaged 23 million viewers on Peacock, NFL+ and on NBC associates in Kansas Metropolis and Miami, and had a complete attain of 27.6 million, in accordance with Nielsen.
By comparability, the late Saturday sport between the Los Angeles Chargers and Jacksonville Jaguars on Jan. 14, 2023, averaged 20.61 million viewers.
Comcast reported on the finish of final yr that Peacock had 31 million subscribers. There have been 2.8 million new subscribers to the streaming service throughout the weekend of the wild-card sport, in accordance with the subscription analytics agency Antenna.
Data from The Related Press was used on this report.