Snoop Dogg is stepping into the school soccer bowl enterprise with a historic sponsorship that acknowledges his 1993 hit track and up to date beverage line with Dr. Dre, “Gin & Juice.”
The rapper on Monday revealed the brand new Snoop Dogg Arizona Bowl introduced by Gin & Juice By Dre and Snoop, saying his intent “to convey the juice again to school soccer.” The sport, beforehand sponsored by Barstool Sports activities, will happen Dec. 28 in Tucson, Arizona, and pair groups from the Mountain West and Mid-American conferences.
The partnership marks the primary with an alcohol product because the presenting sponsor of an NCAA-sanctioned bowl recreation. The brand new beverage firm in February launched Gin & Juice as their first ready-to-drink product — a nod to Snoop Dogg’s hit from the album “Doggystyle,” produced by Dr. Dre and Demise Row Information.
“The Arizona Bowl is bringing sports activities, libations and leisure right into a singular bowl recreation, and we’re altering the definition of what a model partnership is within the NCAA,” Kym Adair, govt director of the Arizona Bowl, stated in a press release.
PlayFly Premier Partnerships, a sports activities media and advertising firm that has labored with the Arizona Bowl since 2021, finalized the settlement between Snoop Dogg and the bowl recreation.
“School soccer followers are exhausted by the fixed speak round NIL, convention realignment, coach motion, switch portal and tremendous conferences, so it is time that we get again to the roots of faculty soccer,” Snoop Dogg stated in saying the partnership on social media. “When it was targeted on the universities, the gamers, the competitors, the neighborhood, the fan expertise and the pageantry. … So it is solely becoming that I step up and get this factor proper.”
Snoop Dogg has lengthy been concerned in soccer, launching the Snoop Youth Soccer League in 2005 and sometimes attending USC practices and video games. His son Cordell Broadus initially signed to play broad receiver at UCLA however ended up stepping away from the game.