Mach-Hommy criticizes Spotify for abruptly eradicating his album RICHAXXHAITIAN with out warning, casting a shadow over what ought to have been a triumphant second.
The artist took to X (previously Twitter) in a 15-minute video to share his frustration, revealing that the album vanished unexpectedly in a single day whereas he and his staff analyzed its efficiency.
“I rise up, get with my staff. We get to the again finish, we begin stuff. We understand oh s###, there’s no album. The album is gone. So the album is happening Spotify, proper? Which is sort of Wow. So we attain out to Spotify,” Mach-Hommy defined.
The surreal episode continued when he confronted Spotify in regards to the disappearance. He queried why neither he nor his staff have been alerted.
“Once I requested him like, properly, no matter whether or not or not you thought it was me (who eliminated it) why have been we not notified? Or not less than somebody from our staff, whereas we weren’t notified that it had been taken off the platform? I imply, this can be a new launch. I simply dropped this. And I’m saying this can be a very, this can be a essential launch for us,” he mentioned.
Including to his digital woes, Mach-Hommy confronted points along with his YouTube account across the similar interval.
He was locked out of creating profile adjustments or posting new content material. Each Spotify and YouTube acknowledged they have been investigating the disruptions, however particulars stay murky.
Preliminary suspicions indicated the elimination might need stemmed from pattern clearance issues, however the album has since been absolutely restored on Spotify.
Regardless of these challenges, RICHAXXHAITIAN rose to the highest of the iTunes Hip-Hop charts.
Mach-Hommy credited this success to his followers’ unwavering assist and urged them to stream the album on different platforms, equivalent to Apple Music, till the state of affairs with Spotify is resolved.
The album options collaborations with artists like Black Thought, Roc Marciano, KAYTRANADA, 03 Greedo and others.