Kendrick Lamar’s “Not Like Us” has been a serious speaking level as a result of track’s pointed diss at Drake—and now, the video has arrived. Shot in Compton on June 22, the video drew giant crowds desperate to catch a glimpse of Lamar performing the scathing monitor. The manufacturing, which featured appearances by artists like YG, “Not Like Us” producer Mustard and different distinguished figures from the Los Angeles rap scene, highlighted the unity amongst varied artists and communities within the metropolis.
The anticipation for the “Not Like Us” video was palpable, particularly following Lamar’s electrifying historic Juneteenth live performance, “The Pop Out: Ken & Buddies.” The live performance, held on the Kia Discussion board in Inglewood, noticed Kendrick performing the diss monitor a number of instances, additional fueling his ongoing rivalry with Drake.
The video shoot itself turned a neighborhood occasion, with locals and followers becoming a member of in, creating an environment of solidarity and celebration. The occasion additionally underscored Kendrick Lamar’s affect and skill to convey collectively various components of L.A., together with Bloods and Crips.
“Not Like Us” achieved vital chart success, marking Kendrick Lamar’s fourth No. 1 on the Billboard Scorching 100. Launched in Might, the monitor shortly climbed to the highest, bolstered by 70.9 million streams and 15,000 conventional gross sales in its opening week. The milestone follows Lamar’s earlier hits like “HUMBLE.” and his collaboration with Taylor Swift on “Dangerous Blood” (Rap-Up).
“Not Like Us” additionally shattered a number of streaming information, together with breaking the Spotify report for probably the most streamed rap track in a single day, surpassing Drake’s earlier report. The monitor’s success on streaming platforms like Spotify and its dominance on the Canadian streaming charts spotlight Lamar’s continued affect. Regardless of the continuing debate amongst followers over the result of Lamar’s lyrical battle with Drake, “Not Like Us” has undeniably cemented its place in rap historical past.