Jermaine Dupri appeared to have a change of coronary heart after initially denying a rapper’s request to fee a few of his time with a view to current his music.
The So So Def Recordings label boss is not any stranger to keen artists vying for a second of his time. Nonetheless, a current encounter at Lenox Sq. Mall left the seasoned producer each intrigued and brought aback based mostly on his trade with an artist. In a tweet that has since gone viral, Dupri recounted a hanging interplay with rapper EHeard from Alabama, whom he claims initially approached him able to spend actual cash straight from his pocket with a view to align with the producer.
“I simply met a brand new rapper at Lenox and he requested what he needed to do to get beside individuals like myself,” Dupri wrote. “He provided me 10k to hearken to his music and proper then and there I knew he wasn’t from Atlanta.”
He continued, revealing that at this level, the dialog took a morbid flip.
“I requested him the place he was from, he mentioned Alabama,” he mentioned. “I mentioned you gotta go flip your metropolis up, he mentioned in these lil small cities they’ll kill you in the event you seem like we glance, and that kinda f##### me up.”
This isn’t the primary time Dupri has encountered expertise in sudden locations. In actual fact, Dupri says an opportunity assembly in a shopping center led to the creation of Kriss Kross’ hit single, “Bounce.” Talking on the Grammy Museum, he mentioned the duo caught his consideration with their distinctive model whereas peddling their music in a hand-to-hand advertising operation.
“You gotta perceive individuals on the market, Kris Kross weren’t rappers,” he mentioned partly. “They weren’t youngsters strolling round with demos. They weren’t attempting to be rappers. They weren’t attempting to be singers. Once I met them I mentioned, ‘What do y’all do?’ [they said] ‘We simply cool.’ I used to be like, ‘Rattling. Get these guys a document quick.’”
Although Dupri maintains he didn’t and would by no means take cash from an artist merely to hearken to their music, it seems as if EHeard’s harrowing testimony bought by to him. Dupri really ended up sharing a clip of the Alabama rapper’s current stay efficiency on Twitter (X) hours after tweeting concerning the encounter.
Take a look at the tweet that includes Dupri’s plug of the artist beneath.