Tiger Woods, TaylorMade accomplice to launch ‘Solar Day Crimson’ model

LOS ANGELES — Tiger Woods and Sunday crimson is now not only a shirt. It is a model.

Woods is beginning a brand new yr with a brand new look, asserting Monday night an prolonged partnership with TaylorMade Golf to launch a life-style model that will likely be known as “Solar Day Crimson.”

The change happened by Woods and Nike ending a 27-year relationship, which dated to when Woods turned professional in August 1996 along with his “Hi there, World” marketing campaign.

Nike ended its gear enterprise (golf golf equipment and golf balls) in 2016. Woods beforehand had a cope with TaylorMade for golf equipment and with Bridgestone for the golf ball.

Now, he is all-in with TaylorMade on an attire and footwear line.

The corporate stated the creation of “Solar Day Crimson” incorporates his 15 main championships into the brand of a tiger stretched throughout the three phrases.

“I’ve discovered a lot through the years and have a lifetime of expertise adjusting my attire and footwear to assist me play higher primarily based on the best way it was constructed,” Woods stated. “There are issues that I may let you know that nobody knew I used to be doing through the years. I am able to share these secrets and techniques with the world.”

Woods has worn some variation of crimson on Sunday his complete profession as a result of his Thai-born mom, Kultida, informed him it was his energy shade.

TaylorMade Golf plans to launch on-line in america and Canada its first attire line for males on Could 1, between the Masters and the PGA Championship. It needs to broaden to key markets, together with finally including footwear and ladies’s and children’ traces.

Solar Day Crimson is a standalone model that can have its personal designers, workers and headquarters. Woods and TaylorMade have added leaders from style and tradition to run the model. Brad Blankinship, who beforehand led traces equivalent to Quiksilver and RVCA, has been appointed president of Solar Day Crimson.

The announcement got here three days earlier than Woods will get set to make his 2024 debut within the Genesis Invitational at Riviera, a signature occasion on the PGA Tour for which he’s the match host.

Woods wore the Nike swoosh on his shirt for the ultimate time on the PNC Championship that he performed along with his son, Charlie, who was carrying garments from a special attire firm.

All indicators pointed to an expanded cope with TaylorMade, which filed 4 trademark functions with the U.S. Patent and Trademark Workplace for “Sunday Crimson” or “SDR.”

Woods has been teasing the announcement on social media not too long ago. He posted a closeup of his face final Monday with the phrase, “The imaginative and prescient stays the identical.” On Friday, he posted a darkened image of him carrying a crimson shirt that learn, “A brand new day rises.”

Key to his fabled crimson shirt on Sunday is attending to the ultimate spherical, and his chances are high extra restricted than ever due to his a number of accidents.

Woods performed all 4 rounds at Riviera final yr. He made the lower within the 2023 Masters, solely to withdraw earlier than ending the rain-delayed third spherical on Sunday morning. He had surgical procedure to fuse his ankle after the Masters and didn’t return till December for his Hero World Problem within the Bahamas towards a 20-man discipline.

As a signature occasion, the Genesis Invitational carries a $20 million purse, with $4 million to the winner. As a result of it is a player-hosted match, the Genesis Invitational could have a 36-hole lower to the highest 50 and ties in addition to to any participant inside 10 pictures of the lead.

Woods was optimistic within the Bahamas final yr, setting a aim of enjoying as soon as a month by means of the main season. That new season begins at Riviera.