Each B.o.B and Kato On The Observe are looking for the following Lil Nas X through their newest social media problem—at the very least in a way.
Earlier this month, Kato revealed he and B.o.B can be teaming up with occasions and contest platform Audius for an unique worldwide contest designed to attach them with an enterprising indie artist for the collaborative alternative of a lifetime.
Dubbed the Over Evening Success Story “ONSS” problem, the competition is designed to entice artists from all corners of social media to take an opportunity at crafting their very own viral hit over one in all Kato’s masterful productions. The fateful winner of the competition will get the chance to journey, all bills paid, to Atlanta to collaborate with Kato and B.o.B, create content material and extra.
Very like Lil Nas X did when crafting “Outdated City Street” (and earlier than he was seemingly forged into the highlight in a single day and into his MONTERO period), artists get the chance to select their favourite instrumental, through Audius, and harness the facility of the web and social media to make the tune an prompt success. And that is a kind of issues the place you actually don’t have anything to lose by throwing your hat within the ring, contemplating streams gained’t rely towards Kato’s ultimate choice on the winner of the competition.
To enter the competition, all followers should do is create an account on Audius, buy any ONSS instrumental from Kato and create and add the monitor to their account. As soon as the monitor is uploaded, toggle the “establish as a remix” choice and add the hyperlink from the unique instrumental from Kato’s web page and get to selling! Everybody is inspired to tag @KatoProducer and @bob and @audius.
Kato has launched greater than 65 open verse challenges so far and was even named the fourth most dueted artist on TikTok in 2021. In 2020, he spawned the viral #SoPretty problem, which noticed numerous celebrities and artists equivalent to Alicia Keys collaborating with movies of their very own.
To not point out Kato’s earlier No Sucka MC’s contest helped bolster the profession’s of a number of mainstream lyricists together with Joyner Lucas and Token, all through its seven-year run. In a way, he has the magic contact on the subject of positioning artists for speedy success and elevated visibility.
Take a look at the video for particulars of the problem right here, however be swift since you solely have till February 5 to submit an entry.