Common Music Group says their artists’ music will now not be out there on TikTok after failing to renegotiate their contract with the social media platform.
The deal is ready to run out inside hours, with UMG revealing the contract ends at present, Wednesday, January 31.
A UMG spokesman instructed Reuters all of its music will likely be pulled from TikTok in the event that they fail to achieve an settlement.
This would come with songs from a few of the world’s greatest artists, together with Drake, Taylor Swift, The Weeknd, Eminem, The Beatles, Ariana Grande, Kendrick Lamar, Nicki Minaj, SZA and plenty of extra.
UMG revealed a scathing open letter titled “Why we should name Time Out on TikTok” on Tuesday, accusing TikTok of trying to “bully us into accepting a deal price lower than the earlier deal.”
As well as, UMG says TikTok employs “apparent” ways to “harm weak artists and attempt to intimidate us into conceding to a foul deal.”
UMG cites a number of causes for the breakdown in negotiations. In keeping with UMG, TikTok did not adequately handle considerations “on three important points—acceptable compensation for our artists and songwriters, defending human artists from the dangerous results of AI, and on-line security for TikTok’s customers.”
They declare TikTok “proposed paying our artists and songwriters” a “fraction” of what different main platforms pay.
UMG additionally claimed TikTok tried to “intimidate” them throughout contract negotiations “by selectively eradicating the music of sure of our growing artists, whereas preserving on the platform our audience-driving international stars.”
Of their response to UMG, TikTok claims UMG “has put their very own greed above the pursuits of their artists and songwriters.”
TikTok says they reached “’artist-first’ agreements with each different label and writer,” and accused UMG of appearing exterior “the very best pursuits of artists, songwriters and followers.”