JAY-Z followers shouldn’t get their hopes up for brand new music any time quickly now that Roc Nation has responded to new album rumors—though some HOV loyalists doubtless are clinging on to hope. Over the weekend, social media noticed a number of weblog accounts and Hip-Hop Twitter (X) Stan pages circulating what gave the impression to be glimpses from the filming of a closed set in reference to an upcoming launch from JAY-Z—however not simply any launch. The leaked picture from the set reveals a manufacturing reel labeled “JAY-Z 2024 ALBUM.”
The supply of the rumor seems to be artist and director Hidji World, who implied he was on set with the “99 Issues” rapper. Hidji’s official account, @hidjiworld, initially shared the candid shot through an Instagram Story. Hidji talked about he was “taking pictures at present” with JAY-Z. In one other Story, he teased a photograph of a first-take movie slate labelled “JAY Z -2024 ALBUM.” On it, Hidji’s identify was written as director, and Leroy Farrell was listed as director of pictures.
And whereas Hidjiworld might seem to be a reputable supply, given he’s labored on visuals with artists equivalent to $not and A Boogie Wit Da Hoodie, Roc Nation defiantly shut it down by replying to the publish, “That’s information to us.”
It’s arduous accountable keen followers for falling for the dupe as rapidly as they did, contemplating HOV hasn’t dropped a solo venture since 2017’s 4:44. The streets, AKA the old-head Hip-Hop connoisseurs 30 and older, have been ready, though they did get “New York (Idea de Paris)” that includes the late Gil Scott-Heron final April. The indicators look like leaning in favor of a launch, proper? Nicely, apparently not. He additionally launched The whole lot Is Love with Beyoncé as The Carters, which was the primary joint set from the husband-and-wife duo.The 54-year previous has beforehand talked about solely desirous to make music when it’s about one thing significant.
“I’ll say I wanna make music, nevertheless it needs to be one thing essential,” he advised Gayle King final yr. “I don’t wanna simply make a bunch of tunes. That’s not gonna serve me. It has to imply one thing, you realize? It has to imply one thing to a bigger society.”