Whereas many skeptics have argued that the glory days of rap teams are within the rearview, there are a dozen collectives pushing again on that notion in 2024. The renaissance is occurring partly on platforms like TikTok and YouTube. Take budding Los Angeles duo Flyana Boss for instance, who promoted their 2022 hit single “You Want” on TikTok just by sprinting by unusual places and rapping the observe. Their rise in 2023 secured the duo model offers and uncovered them to Missy Elliott, who remixed their observe final September.
The identical goes for Philly Goats, whose playful single “Get Off The Wall”—which respectfully samples the legendary rap group Kool & The Gang—was picked up by youngsters on TikTok and was a dance craze that propelled it to success.
Elsewhere, Brooklyn collective 41 hit their stride on YouTube. Their controversial diss observe “Notti Bop” racked up thousands and thousands of views in October of 2022 and hit the platform’s No. 1 trending spot. The tune’s troubling nature pressured it to be taken down, however the group was capable of roll with the punches. They pivoted all that momentum to their tune “Bent,” which is now their most profitable observe so far.
The purpose is that there are tons of rap teams vying for fulfillment, they only do not look the identical as they used to. XXL highlights a number of the most promising younger teams and those that may hopefully make duos and extra part of the general dialog once more in 2024.