Over the previous two months, a number of Tamil movies from the 2000s and 2010s have been re-released in theatres to rave reception. Some even went on to generate footfalls that had been larger than that of lots of the hit movies of 2023. We spoke to a couple business specialists and followers for a clearer perspective on this development…
HOW IT BEGAN
Though there have been a number of seasons of re-releases, the newest one was kickstarted by Kamala Cinemas.Vishnu Kamal, its managing director, says, “After Leo, we needed to shut one or two exhibits resulting from lack of viewers. At the moment, we considered taking part in Vada Chennai, as a result of once we screened the movie on Dhanush sir’s birthday, it ran housefull and greater than 200 individuals who had walked in couldn’t get tickets.”t
“Then, I used to be in search of motion pictures with cult worth, and that’s once I considered 3. We gave it a strive, and it did terribly nicely. Footfall-wise, the most important film of 2023 in our theatre is 3, as we bought 83,000 tickets. In reality, Dhanush sir personally known as me to his taking pictures spot, thanked me and stated that this meant so much to him,” he provides. Vishnu got here up with the thought of promoting tickets to those movies for simply Rs 49 (in opposition to the same old worth of Rs 150) and replaying the songs to draw increasingly audiences.
VACUUM OF CONTENT
The first purpose for theatres taking the decision to rerelease older movies over the previous few weeks is as a result of the brand new movies weren’t faring nicely, say exhibitors. Ruban Mathivanan, the proprietor of GK Cinemas, opines, “No notable Tamil movie was launched up to now two months after Diwali, and to fill the hole, we began screening outdated motion pictures.”
Venkatramanan, who handles social media for Kasi Theatre, believes that the re-releases have helped cowl the fundamental bills of theatres. He states, “In 2022, each month had a very good launch, so it was straight benefitting the theatres’ earnings. However a lot of the movies that got here out in 2023 clashed on the box-office or had dangerous launch dates. Working prices, together with EB payments, are very excessive for theatres. By releasing older movies, they had been in a position to get better the working prices and pay the salaries of their staff.”
Rakesh Gowthaman, proprietor of Vettri Theatres, believes that the current development isn’t wholesome for the business. He ar gues, “You all the time want an lively new launch. In Tamil Nadu, there are practically 600 screens, amongst which the older motion pictures may run on perhaps 100 screens; the remainder of the five hundred screens are simply closed.”
3 AND VAARANAM AAYIRAM ARE A HIT WITH THE YOUNGSTERS
Theatres have adopted the technique of screening outdated movies with good musical albums which are simply relatable to the present technology. Thus, movies like 3 and Vaaranam Aayiram have collected probably the most out of all of the re-released movies. Vishnu Kamal says, “If we had been in a position to promote a most of 5,000 tickets for different movies, we bought 60,000 and 80,000 tickets for Vaaranam Aayiram and three, respectively.” On the affect re-releases have had on kids, Venkatramanan says, “Could also be kids linked with the songs of those movies again then, however weren’t in a position to watch them in theatres as they had been children at the moment. Now that they’re in faculty or have gotten into their first jobs, and with the lowered ticket charges being a beautiful deal, they flocked into theatres, made a lot of Reels, and turned theatre halls into live performance halls.”
WILL THE TREND CONTINUE?
The continuation of this development additionally relies on the efficiency of newer releases. Not having any large Tamil releases in December and Salaar not performing that nicely on the Tamil Nadu field workplace contributed to older movies doing nice enterprise.
“I suppose this may cease as soon as there’s a large launch. If the Pongal movies don’t appeal to an viewers, then we received’t have content material for a very long time, and re-releases will proceed,” says Venkatramanan.
Rerun successes
HOW IT BEGAN
Though there have been a number of seasons of re-releases, the newest one was kickstarted by Kamala Cinemas.Vishnu Kamal, its managing director, says, “After Leo, we needed to shut one or two exhibits resulting from lack of viewers. At the moment, we considered taking part in Vada Chennai, as a result of once we screened the movie on Dhanush sir’s birthday, it ran housefull and greater than 200 individuals who had walked in couldn’t get tickets.”t
“Then, I used to be in search of motion pictures with cult worth, and that’s once I considered 3. We gave it a strive, and it did terribly nicely. Footfall-wise, the most important film of 2023 in our theatre is 3, as we bought 83,000 tickets. In reality, Dhanush sir personally known as me to his taking pictures spot, thanked me and stated that this meant so much to him,” he provides. Vishnu got here up with the thought of promoting tickets to those movies for simply Rs 49 (in opposition to the same old worth of Rs 150) and replaying the songs to draw increasingly audiences.
VACUUM OF CONTENT
The first purpose for theatres taking the decision to rerelease older movies over the previous few weeks is as a result of the brand new movies weren’t faring nicely, say exhibitors. Ruban Mathivanan, the proprietor of GK Cinemas, opines, “No notable Tamil movie was launched up to now two months after Diwali, and to fill the hole, we began screening outdated motion pictures.”
Venkatramanan, who handles social media for Kasi Theatre, believes that the re-releases have helped cowl the fundamental bills of theatres. He states, “In 2022, each month had a very good launch, so it was straight benefitting the theatres’ earnings. However a lot of the movies that got here out in 2023 clashed on the box-office or had dangerous launch dates. Working prices, together with EB payments, are very excessive for theatres. By releasing older movies, they had been in a position to get better the working prices and pay the salaries of their staff.”
Rakesh Gowthaman, proprietor of Vettri Theatres, believes that the current development isn’t wholesome for the business. He ar gues, “You all the time want an lively new launch. In Tamil Nadu, there are practically 600 screens, amongst which the older motion pictures may run on perhaps 100 screens; the remainder of the five hundred screens are simply closed.”
3 AND VAARANAM AAYIRAM ARE A HIT WITH THE YOUNGSTERS
Theatres have adopted the technique of screening outdated movies with good musical albums which are simply relatable to the present technology. Thus, movies like 3 and Vaaranam Aayiram have collected probably the most out of all of the re-released movies. Vishnu Kamal says, “If we had been in a position to promote a most of 5,000 tickets for different movies, we bought 60,000 and 80,000 tickets for Vaaranam Aayiram and three, respectively.” On the affect re-releases have had on kids, Venkatramanan says, “Could also be kids linked with the songs of those movies again then, however weren’t in a position to watch them in theatres as they had been children at the moment. Now that they’re in faculty or have gotten into their first jobs, and with the lowered ticket charges being a beautiful deal, they flocked into theatres, made a lot of Reels, and turned theatre halls into live performance halls.”
WILL THE TREND CONTINUE?
The continuation of this development additionally relies on the efficiency of newer releases. Not having any large Tamil releases in December and Salaar not performing that nicely on the Tamil Nadu field workplace contributed to older movies doing nice enterprise.
“I suppose this may cease as soon as there’s a large launch. If the Pongal movies don’t appeal to an viewers, then we received’t have content material for a very long time, and re-releases will proceed,” says Venkatramanan.
Rerun successes
- 3
- Vaaranam Aayiram,
- Mayakkam Enna
- Minnale
- Vinnaithaandi Varuvaayaa
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